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SERVICES_
VISUAL IDENTITY DESIGN
SOCIAL DESIGN GUIDELINES
ILLUSTRATION
ART DIRECTION
Westpac's Social Design Guidelines, created in collaboration with Interbrand, offer a robust framework for consistent branding across social platforms. These guidelines provide essential best practices and strategic insights, resulting in increased engagement and enhanced brand recognition for Westpac's rebranding efforts.
WHEN AUSTRALIA’S LARGEST BANK, WESTPAC, UNDERWENT A REBRANDING, THEY RECOGNISED THAT STRIKING THE RIGHT TONE ON SOCIAL MEDIA—ALONG WITH CREATING STRONG VISUAL IMPACT—WAS CRUCIAL FOR EFFECTIVELY REACHING THEIR NEW YOUNGER DEMOGRAPHIC.
CLIENT_WESTPAC
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