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Food Photography
Yummy. / October 2035
SERVICES_
BRAND + VISUAL IDENTITY
BRAND REFRESH
BRAND EXTENSIONS
BRAND GUIDELINES
PRESENTATION DESIGN
INFOGRAPHICS
SOCIAL MEDIA DESIGN
PRINT DESIGN
SIGNAGE + ENVIRONMENTAL
ART DIRECTION
Rapid growth had caused oOh! Media to lose brand focus, necessitating a return to its core identity and reaffirm market leadership. The revitalisation involved collaborating with marketing and sales teams to refine the brand’s distinctive orange and exclamation mark, ensuring a consistent and impactful visual presence. This strategic rebranding led to a 30% increase in brand recognition and a 25% boost in engagement across media channels.
REVITALISING OOH! MEDIA, AUSTRALIA’S LEADING OUT-OF-HOME MEDIA BRAND, INVOLVED INJECTING NEW BRAND ENERGY AND ENHANCING TOOLS FOR CONSISTENT MESSAGING ACROSS ALL PLATFORMS. BY FOCUSING ON THE KEY BRAND DRIVERS—DISTINCTIVE, SIMPLE AND UNMISSABLE—THE BRAND’S BOLD MARKET PRESENCE WAS RE-ESTABLISHED.
CLIENT_OOH! MEDIA
“Vanessa’s keen eye for detail and creative flair significantly enhanced our brand project, ensuring our visual elements resonated with our target audience. Her collaborative spirit and dedication to excellence make her an invaluable asset to any team. We wholeheartedly recommend her for any design role that requires both expertise and strategic insight”
MATTHEW KNOPP_SENIOR GTM LEAD_ OOH!MEDIA
