“Vanessa’s keen eye for detail and creative flair significantly enhanced our brand project, ensuring our visual elements resonated with our target audience. Her collaborative spirit and dedication to excellence make her an invaluable asset to any team. We wholeheartedly recommend her for any design role that requires both expertise and strategic insight”
MATTHEW KNOPP_SENIOR GTM LEAD_ OOH!MEDIA
SERVICES_
BRAND + VISUAL IDENTITY
BRAND REFRESH
BRAND EXTENSIONS
BRAND GUIDELINES
PRESENTATION DESIGN
INFOGRAPHICS
SOCIAL MEDIA DESIGN
PRINT DESIGN
SIGNAGE + ENVIRONMENTAL
ART DIRECTION
Rapid growth led oOh! Media to lose sight of its brand identity, prompting a need to refocus on its core values and reaffirm its market leadership. The rebranding process involved working closely with marketing and sales teams to enhance the brand's signature orange colour and exclamation mark, creating a strong and consistent visual presence. This strategic rebranding effort culminated in oOh! Media achieving a #1 Net Promoter Score in its category.
REVITALISING OOH! MEDIA, AUSTRALIA’S LEADING OUT-OF-HOME MEDIA BRAND, INVOLVED INJECTING NEW BRAND ENERGY AND ENHANCING TOOLS FOR CONSISTENT MESSAGING ACROSS ALL PLATFORMS. BY FOCUSING ON THE KEY BRAND DRIVERS—DISTINCTIVE, SIMPLE AND UNMISSABLE—THE BRAND’S BOLD MARKET PRESENCE WAS RE-ESTABLISHED.
CLIENT_OOH! MEDIA
